Social media is a powerful tool in the field of online fundraising. Facebook and Twitter, of course, are two of the best-known places to spread information.
It is important for nonprofit organizations to use all of the tools they have at their disposal. One of the pluses of social media is that it allows prospective volunteers and donors to interact with you, creating an atmosphere of trust and inclusion.
Using social media also gives you the opportunity to have your fundraising efforts go viral, meaning that the news and information that you share spreads exponentially.
If you share with one hundred people, and half of those share with one hundred people, you’ve already increased your reach to five thousand people! There is no other form of communication that allows you this type of reach.
That is why it is so important that organizers of fundraising events and activities not underestimate the power of social media.