Fundraising online is ever increasing in popularity and that’s thanks to the power of social networks.
However, some people are not raising as much money as they really could due to a few simple mistakes.
The number one mistake is not including personal and touching content. Your content, in other words your call for donations, needs to get the potential donor involved so that they feel part of your cause.
Content can be further improved by adding a personal video to your fundraiser. Fundraisers with a video have been shown to raise significantly more than those without a video.
The second biggest mistake you need to avoid is failing to promote. Posting the link once to your social media account is not enough.
Include a personal message along with the fundraising link and send out a call to donate every 1-2 weeks (a maximum of 5 times).
Avoiding these two fundraising pitfalls will help you raise the money you need.