Online fundraising is used to raise millions all around the world for many different types of causes, events and projects.
And one-way to separate your fundraiser from the many others out there are to make it truly personal. Don’t use stock images for your fundraiser or a boring logo – include personal pictures of real people.
We relate to faces and people that’s the first step of building a personal connection.
Also, talk in the first persons voice when detailing your campaign – don’t make it an abstract Shakespearian monologue!
Furthermore, offer personal rewards to those that donate. An easy one is to offer personal thank you notes and a shout-out on your social networks.
Finally, if at all possible, include a personal video to compliment your fundraiser. There’s nothing better than a video to create an instant connection with your potential donor.
Making someone part with their money takes some work and you need to tug at their emotions.